Posts Tagged Facebook
In one of its recent iPad commercials, Apple tried to show consumers all the wonderful things they could do with Steve Jobs’ little black tablet. From reading classic books to learning a new language, the iPad looks like the key to enlightenment. But is that really what iPad users do with their devices?
You probably have an Internet-connected electronic device at home. What do you use it for? Do you go on Facebook a lot? Do you watch other people make fools of themselves on Youtube? Do you read random blogs written by curmudgeon-y writers?
The Internet brought the world to our fingertips, and devices like the iPad and iPhone make that interface even easier. However, traditional, pre-Internet, goals of learning can’t beat distractions that were designed for the Internet.
There is considerable debate about whether it is better to read a physical book or a digital one, but you can only play Angry Birds on a screen. In The Shallows, Nicholas Carr described how the Internet encourages the brain to skim through materials instead of examining them closely. That makes it very hard to learn a new language, but very easy to scan the latest Tweets.
If Apple’s own commercials are the benchmark, the iPad may not be living up to its potential. Or maybe Apple needs to reassess. Its device is the perfect platform for all the Internet frivolity we know and love. That is its true function, although that may not be the best ad material.