People in my neck of the woods (that’s not just a figure of speech) drive a lot of trucks, but none quite as awesome as this vintage Jeep. I’ve seen a few of these things in various places, and they always seem to be painted the same shade of green. I don’t have a problem with that.
Willys-Overland built this truck in an effort to capitalize on its purchase of the rights to build Jeeps. Willys and Ford, of course, were the two companies that built military Jeeps during World War II, although the actual design came from the American Bantam Car Co.
After the war, Willys put the Jeep into production as the CJ (Civilian Jeep), and quickly realized that it had a hit on its hands. The SUV boom had begun.
The CJ’s four-wheel drive traction was impressive, but not everyone wanted to drive around in a tiny two-seat convertible with rock-hard suspension. Willys built a slew of Jeep-based vehicles in more conventional body styles to attract more sales.
In addition to the pickup truck pictured here, there was a Willys Jeep Station Wagon and the slightly absurd Jeepster convertible. All three combined the original Jeep’s ruggedly simplistic good looks with a bit of 1950s flair.
The Willys Jeep Truck went into production in 1947, but this example appears to be a facelifted 1950-1961 model. These trucks started out with the 134-cubic inch “Hurricane” inline-four; bigger inline-sixes came later.
Willys/Jeep continued making the truck until 1965. Today, if you want a Jeep pickup truck, you’ll have to buy a Wrangler and an aftermarket conversion kit.