I love learning jargon, and at a recent tech conference in New York City I got to add a few pieces to my collection. Here’s what technologists use to describe what they do when normal words simply aren’t enough.
Tech (n.) Any device incorporating digital technology, and the digital technology itself.
Exp: “This new iPhone is a great piece of tech.”
This is quickly devolving from shorthand for technology into a word exclusively denoting smartphones, tablets, and the bits and pieces that make them work. We say that our society has faith in technology, but many of us seem to actually mean the kinds of technology that come with plenty of silicon.
Unlike a lot of jargon, “tech” is actually a bit non-specific. A smartphone is a piece of tech, but so are the hardware and software that comprise it. Sometimes tech entrepreneurs need to be more specific, which brings us to our next term…
Solution (n.) A product proffered by a tech company for a specific application.
Exp: “Our company provides innovative solutions for in-car infotainment.”
Since a lot of what tech companies produce is non-corporeal software, someone obviously thought it was a good idea to ditch the word “product,” which implies something more substantial; it’s basically the opposite of what the finance industry did. it’s a suitable term for a technology that seeks to insert itself into all kinds of situations, from glasses to car dashboards.
Innovate (v.) To create something new, specifically a new piece of tech.
Exp: “To solve society’s problems, people need to be free to innovate.”
I miss the days of Dexter’s Laboratory and middle school history lessons about Thomas Edison, when scientists and engineerings invented things instead of just innovating. Being innovative is great, but shouldn’t there be a specific goal behind the innovation? A carbon fiber toothbrush would be incredibly innovative, but there wouldn’t be much of a point to it.
Space (n.) A subject, an area of expertise, a topic.
Exp: “Milled aluminum knobs are very important in the home audio space.”
This admittedly, has more to do with the people writing about the tech industry than the people in it. For some reason, when it comes to technology, there aren’t topics or beats, there are spaces.
Maybe it has to do with the way tech takes on different forms to infiltrate into different physical spaces; morphing into intelligent flat screens and TFT speedometers.
Got any tech terms of your own? Post them in the comments below.