In college, I had a writing teacher who said that, if you have a column or blog, you can write about having nothing to write about. But you can only do it once. For this blog, I’m saving that free pass for rainy day. However, I thought it would be interesting to discuss where ideas come from and how original they need to be.
I’ve always thought that the best way to come up with ideas for news and feature stories is to draw on experience. Talking to sources, finding out what’s actually happening, or learning about an important trend are the essence of journalism. That’s why it’s called reporting, after all.
What happens when you can’t be near the source, though? Or if you don’t have a monopoly on it? The Internet has dramatically changed how news is reported, especially when it’s related to industry, politics, or other subjects that don’t have a geographic base.
Here’s an example: If Ford wants to show off a new car, it will probably unveil it at a major auto show in front of the world’s press, but it will simultaneously post all of the vital information on the car on its website.
That means every media outlet, even ones that didn’t send reporters to show, has access to the same information (assuming the bigwigs don’t take questions). Since everyone is online, people don’t need to rely on their local newspaper or magazine to learn about it.
That’s why angles are so important. A writer can explain how a story applies to their specific audience, or add analysis that others might not have thought to include. Other outlets distinguish themselves with style, taking on a more informal or humorous tone to differentiate themselves from “traditional” coverage.
This means readers are essentially getting several different takes on the same event, which can be informative, or confusing if they don’t agree.
It also shows that many stories are worth covering, even if someone else is doing it. The flip side of that is that it’s easy to piggyback off someone else’s work without contributing anything.
This clip from Portlandia illustrates the problem pretty well:
Anyone who thinks print media is dead should take a careful look at the sources of some of the digital articles they’re reading. Someone has to actually do the reporting, but that doesn’t mean the discussion stops there.
The “all access” scenario described above applies to original news too. Sometimes a story is important enough that it deserves coverage of its own, but that makes it every easy to just repeat the findings without adding anything.
Avoiding this requires a similar approach to the omnipresent car unveiling. Work the angles. Tailor the story to a specific audience. Add relevant analysis and insight. Also, don’t plagiarize.
Obviously this could be easier said than done, but hopefully this shows that you can come up with some meaningful stuff without direct access to sources. That doesn’t mean these types of articles can replace original reporting, so keep trying to get out there too.